Day Ninety-Six: Pain Points

Pain points spring to mind because my back hurts from rowing. Stretching helps, but I’m forcing myself to take it short and slow while I re-acclimate to the rower. It’s easy to mess yourself up, and my back muscles are definitely having to re-adjust to the exercise.

But pain points is also a term of art in marketing for the user experience. If you’re trying to make something that sells, you ideally want it to solve a problem. So you look for things that people experience that are, well, pains. Then you present a solution to the problem. The term also swings into use with direct user experience and quality control — if I’m a restaurant, a pain point might be how long it takes people to get seated.

A lot of this work to date has been about pain points. Looking for things in sobriety, diet and exercise that make me say “too much” or “too hard” or “too tricky” and stop. Finding ways to get past those, or work around them.

Pain points are good

And it’s good to have these things, because they point to improvements. If everything were smooth and perfect, everything would also be static. Eventually stagnant. So it’s good that I’m noticing things that need to change, because that means change is going to happen.